The Art of Manliness Podcast #639 artofmanliness.com • August 31, 2020
For thousands of years, the study of rhetoric was a fundamental part of a man’s education. Though it ceased to be commonly taught in the 19th century, it’s an art well worth reviving in the modern day.
Meet Jay Heinrichs– he’s an expert in language and persuasion and the author of Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion. Jay explains what rhetoric is, why after being taught around the world for centuries it fell out of favor as a component of education, and why it’s still essential for everyone, especially leaders, to learn. The difference between fighting and arguing, and how it’s the latter that’s a lost art, especially in our digital age. What are Aristotle’s three tools of rhetoric — ethos, pathos, and logos —your character is so important, and do an ethos analysis of your resume. What about Cicero’s five canons of rhetoric, and Jay shares a smart technique for memorising a presentation, and thus delivering it more persuasively. Continue reading “Learn the Lost Art of Rhetoric”






